The Back Story

Wade Friedel has always been passionate about competitive video games dating back to the early days of MLG. Some of his most memorable experiences were spent playing Halo: CE at local LAN parties and through Xbox Connect as well as his involvement with the Tactical Ops competitive scene through Nato-Ladder. Throughout the years, the games changed but the passion never burned out. By the time Wade joined Financial Advantage in 2016, after spending three years at the Washington D.C. area law firm, the e-sports scene had begun to blossom and he immediately started connecting with others who were passionate and invested in the growth of the industry.

Ben Rudy joined the firm after graduating with a finance degree from the University of Maryland. Having played video games and participated in local tournaments growing up, Ben has always looked for ways to grow and support the electronic sports industry. Once Wade and Ben realized they had a shared interest in gaming, the two decided to found the firm’s Gaming and Electronic Sports Division. Through combining their passion for finance and video games, Wade and Ben continue to give financial advice and education to gamers, no matter their size or ambitions.

Wade & Ben are registered representatives and investment advisor representatives of Securian Financial Services, Inc.,

Our Clients

Wade Friedel & Ben Rudy are lifelong gamers and financial advisors who are passionate about helping gamers of all shapes and sizes. Whether you are a professional, an amateur or just someone who loves the scene, Wade and Ben would love to share their passion for financial planning with you and help you to plan for and overcome the challenges unique to your life. Many of their clients are concerned with:

  • Saving to reach short, mid and long term goals.
  • Finding an appropriate use for prize money
  • Determining the viability of transitioning to a full time Esports athlete
  • Effective budgeting while juggling multiple income streams
  • Balancing debt repayment with wealth accumulation
  • Reducing their tax liability*
  • Making sure that they have appropriate levels of insurance/protection in place

How We Work With Clients

Our planning process begins with understanding our client’s goals, values, and vision for the future. We want to get to know our clients on a deeper level to truly understand their situation today. Because of this, the first meeting is on us, giving everyone the opportunity to get to know each other better and determine if it makes sense to work together.

Over the course of multiple meetings, we will further explore your current situation, gathering statements and information along the way to create our plan. We match where you are today with your goals and create a unique strategy to help efficiently turn your goals into a reality. Throughout our working relationship, we review and revisit your goals and your plan in order to ensure that we are adapting as fast as your life is changing.

We take pride in the fact that our clients view us as their financial partners. Through life’s ups and downs, we want to help educate our clients and act as a second set of eyes when opportunities come about and critical decisions are made. Typically, the average person will find themselves at a financial crossroad in each (and many more) of the following situations:

  • Fresh out of college
  • Career transition
  • Marriage
  • First home purchase
  • First and subsequent children
  • Saving for their children’s education
  • Retirement

The decisions that we make in these critical moments will ultimately shape our financial picture. That’s where we shine.

It is important to us that our clients understand the magnitude of each situation as well as all the options that they have in front of them. Whether we are working with you as your wealth management and accumulation guides or helping you protect the wealth you’ve already built, we want you to understand the why behind every recommendation that we propose.

As financial planners, we help our clients understand all the individual pieces of their financial picture and how they all work together. After completion of the financial planning process, our clients have a thorough understanding of the following:

  • Their current financial position
  • Their cash inflows/outflows
  • Their spending habits
  • Their “gap” in insurance coverage (whether they are at risk)
  • Their investment allocation
  • The steps necessary to meet their goals

Our belief is that knowledge is the foundation of any successful plan and regardless of whether we are talking about in-game strategy or financial planning, we believe that having and following a plan is critical to our success.



Separate from the financial plan and our role as financial planner, we may recommend the purchase of specific investment or insurance products or accounts.  These product recommendations are not part of the financial plan and you are under no obligation to follow them. 1848956 DOFU 7/2017